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From a two-person studio to a trusted growth partner.

2018

The founding

Two co-founders, one laptop, and a small office in Jalandhar. Our first client was a local jewellery boutique — we built their website for ₹15,000 and managed their Facebook ads on the side.

2020

Surviving the pandemic

COVID hit hard. We went fully remote, doubled down on D2C and EdTech clients, and ended the year stronger than we started — thanks to brands that needed digital more than ever.

2022

Going full-service

Hit our first 15 active clients. Brought in our first dedicated designer and SEO specialist. Started saying no to projects that didn't fit — and yes to bigger ones.

2024

The AI shift

Built our first internal AI workflow — a content engine that produced 3× the output at half the cost. We turned that into a service, and retention started climbing.

2026

Today

12 teammates, 25+ brands shipped, ₹4Cr in managed ad spend. Still independent. Still picking up the phone.

Four principles we don't negotiate on.

01

Senior-only delivery

No juniors learning on your account. Every brand gets a dedicated lead with 5+ years of experience. The people who pitch are the people who execute.

02

Data over decks

We don't make claims we can't measure. Every engagement starts with north-star KPIs and a live dashboard you can access 24/7. No vanity metrics.

03

Ship fast, iterate honestly

Two-week sprints, weekly reviews, monthly retros. If something isn't working, we say so. If something is working, we double down.

04

Zero lock-in

Month-to-month contracts with 30-day notice. We earn your business every month, not on day one. Want to leave? We'll help with the handover.

05

Tools are inputs, not outputs

We use AI heavily — but it never replaces craft. Every output ships through a human who's accountable for it. AI gives us speed; people give us judgment.

06

Saying no is a service

If we're not the right fit, we say so — and recommend someone who is. We'd rather lose a deal than waste your money.

The humans behind the work.

Twelve teammates in total, spread across strategy, design, engineering, and AI. Here's the leadership group you'll work with directly.

A

Arjun Kapoor

Co-founder · CEO

8+ years in growth marketing. Previously led performance at two D2C unicorns.

P

Priya Malhotra

Co-founder · Creative Director

Award-winning designer with work for 20+ brands. Obsessed with type and craft.

R

Rohan Singh

Head of AI Studio

Built the agency's first AI workflow. Loves agents, RAG, and 4am debugging.

N

Neha Bhasin

Head of Performance

Manages ₹4Cr+ in ad spend annually. Meta, Google, and LinkedIn certified.

V

Vikram Joshi

Head of Engineering

Full-stack architect. Shipped 20+ production sites and apps.

S

Simran Kaur

Head of SEO & Content

Helped brands crack 40K+ monthly organic visits. Topical authority evangelist.

K

Karan Mehra

Head of Client Success

Your single point of contact. Picks up the phone, always.

+

5 more teammates

Strategy · Design · Engineering

Strategists, designers, copywriters, and AI engineers.

Want to work together?

Whether you're scaling a brand, joining our team, or partnering with us — we'd love to hear from you.

Get in touch